Jason Calacanis blogged earlier this week about the Cult of Amazon Prime, and made some great points.  I’m a huge fan of everything Amazon, including Prime and their Kindle e-reader devices.  I made a list of why I’m a huge fan of the new Kindle Touch as it’s been a topic of discussion recently with several friends:

• It’s a great break from the information overload technologies like iPhones and iPads (this is why I avoided the Kindle Fire)
• You can preview the first chapter for free on most Kindle books
• You can highlight phrases and sentences you like, and Amazon keeps them consolidated in a central place where you can review your highlights
• You can carry your collection of books with you easily
• It powers on instantly, is easy to read in most lighting conditions, and it’s lightweight
• It’s an immersive, simple interface (see Greg Nudelman’s post about immersive interfaces)
• You can email your Kindle PDF’s to read later
• It has a simple model of showing your most recently read books at the top of a list (and you can make folders of books if you’re so inclined)

My favorite aspect though is that it makes it easy to read, which I appreciate.